Is anything scarier than shopping for a new swimsuit? It’s a bit like shopping for jeans, only worse. Why do the mirrors always seem to add ten pounds? And why does the fitting room lighting put emphasis on all the wrong places? For most of my life I didn’t enjoy the process of buying new bathing suits. I found myself overwhelmed in the big department stores, swimming in a sea of mainstream swimwear targeting the masses. So I’d end up just grabbing a cheap one at Target and be on my way. Then about eight years ago, I ventured in to what has now become one of my favorite boutiques in Charlotte (or anywhere else for that matter)! It’s a place where you get individualized, one on one help from someone who knows how a particular swimsuit should fit and who it would most flatter. And it has truly transformed how I feel about bikinis and my body in them!
Eileen Martini opened the doors of E Martini 36 years ago in Charlotte. Now in it’s third- and Eileen’s favorite- location at Morrison Shops at the corner of Colony and Sharon Roads, E Martini is full of head-turning designs from lines like Vix, L Space, Vitamin A, Lenny, Trina Turk, and coming soon, Gideon Oberson. These are just some of the swimwear designers, but then there’s the lingerie and sleepwear lines, which include Simone Perele, Chantelle, Cosabella, Eberjey, Natori, Andres, and Silks by Christina of Vancouver, among others.
From the moment you walk in, you’ll be amazed at the beautiful layout of the store. It’s meticulously clean, beautifully decorated, yet comfortable and inviting. I feel immediately at home when I step through the doors. You will too!
For the past eight years, I’ve only bought swimwear from E Martini. Similar to the experience of shopping for makeup with my friend Ann, it’s almost as though going elsewhere would be cheating, and I like to be loyal to those I love! Plus, who can shop for swimwear online? That’s risky business!
To me, the best thing about E Martini is Eileen. She is as beautiful on the inside as she is on the outside. She will come into the dressing room and make magic happen for you. She won’t let you leave without looking and feeling your best.
The other amazing aspect of the store is the fitting rooms. There’s no harsh overhead lighting. The vertical lighting reflects off the warm natural hue of the walls giving a sunny glow to your skin. And unless you’re tan year-round, you need this!
It’s awesome to go on vacation and be complimented on how cute your beach attire is. You really stand out in a crowd amongst the sea of “cookie cutter” suits and cover-ups.
Don’t forget accessories to complete your look! Eileen has a beautiful collection of hats, flip flops, cover-ups and even a cleaning solution to keep your suits and lingerie in like-new condition.
Eileen says one of the greatest joys of owning a store like E Martini is swimwear season. She loves swimwear because, in her words, “it makes people think of oceans and islands and escapes to paradise.” Luckily for Eileen, many of her clients have second homes or take winter vacations, so swimsuit season extends beyond the months of May through September. The SouthPark location puts E Martini in good company with other boutiques that attract clients whose taste is distinct and unique.
Plan your visit to E Martini. You won’t be disappointed. Open Monday-Saturday, 10AM-6PM. You can also visit their Facebook page. It’s truly special to find a place you love and support a local business. The friends you make along the way are a wonderful added bonus!